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31. January 2012
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Scarcity and silence: Amc2 Journal

By Rick Poynor

Written exclusively for eyemagazine.com and blog.eyemagazine.com

Our insatiable hunger for images is a peculiar thing. We can never have enough of them. We progress urgently to the next meal without having fully digested the last. How much can you eat? It’s like a kind of race that often doesn’t seem to be driven by anything greater than the need not to be caught out, so that when someone mentions something that stands every chance of being forgotten tomorrow you can breathe an inward sigh of relief and say, ‘Oh yes, I’ve seen that.’

Life online has taken this to a new level of obsessiveness. Sites like 50 Watts and But Does It Float certainly perform a kind of service by showing us interesting images we might not have seen. I just checked But Does It Float and today it has photos of coloured smoke followed by paintings by Scott Greenwalt followed by drawings by Moebius followed by … the big images look great (as always), there are cool poetic headlines and links to follow if you really must have information. Maybe later. Down you scroll. The container has only the most basic shape. It’s like a big white pipe down which the image-stuff gushes in an endless stream.

Where does this leave a printed publication like the first issue of Amc2? In some ways, the journal, published by the Archive of Modern Conflict, might seem to be part of the same phenomenon. It caters to a readership presumed to be fascinated by images of every kind and the sheer range of material within its 152 pages exceeds that of any site I can think of online. One minute you are studying nineteenth-century photographs of the bell towers of Ireland, and then, with a mighty crash of gears, the focus switches to a Rock Hudson cut-out book issued in 1957 by Universal Pictures (dress the film star as a diver, cowboy or city slicker). Within a few pages, it’s time to sober up with some hand-painted silver gelatin prints of cranial-restorative surgery produced in France during the First World War.

The visual stories, some only a single image, follow each without obvious linkage, or in some cases any form of preamble. One of the journal’s most mysterious inclusions, though that’s saying something, is a seven-page selection from ‘an archive of the Royal Horse Artillery’ taken in the 1960s. The photos show the men posing indoors in their uniforms; the shots are homoerotic, even kinky, and were clearly taken for private purposes. In a picture that resembles a missing scene from Monty Python, synchronised riders mounted on static wooden horses practise keeping their balance while leaning backwards in their saddles.

What sets the AMC and its journal apart from many of the Internet’s image channellers is that it is a real, though private, archive in Kensington, London, grounded in tangible things. Each story has a code number relating to the archive’s cataloguing system. Initially devoted, when it began in the late 1980s, to photos of war and conflict, the collection now encompasses all kinds of material ‘dating from prehistory to the present day.’ Several years ago, the AMC became a publisher of notable photography books such as Nein, Onkel (2007), which showed Nazi soldiers off-duty, and The Corinthians, (2008), a collection of Kodachrome slides.

Amc2 aims to ‘illuminate lost corners of our cultural life’ and for many of the image sequences the editors provide well-written and informative introductions. Without this context, postcards of early twentieth-century Belgian dog carts, and photos of Gordon Earl Adams’s time machine, supposedly constructed in the late 1920s in the basement of his house in Shepherd’s Bush, would be merely whimsical (man and machine seem to have disappeared without trace). Amc2’s opulently image-filled pages strike a finely calculated balance between discovery and enchantment, elucidation and pleasure.

The assertive yet restrained typography and layout underscore the project’s seriousness of purpose. The journal marries the serendipitous collisions of online image-sharing sites with a commitment to editorial selection and shaping and the physical embodiment of meaning on paper. By enshrining a few choice artefacts in print, AMC makes a more persuasive claim for their historical interest and documentary value than if it were to unleash a boundless, context-free and ultimately self-cancelling stream of immaterial jpegs online.

The journal contains no credits for editing, writing or design. I asked about this and was told that it reflected a team effort. The AMC website gives no information about the archive’s history, or about its editors, Timothy Prus and Ed Jones, who are notoriously hard to pin down. This might be deliberate mystification to provoke interest, or simply a true expression of who they are. Scarcity and silence: it makes a bracing change from the unstoppable flow.
 
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Links
http://www.amc2.org/
http://www.amcbooks.com/

Designers
Gerard Unger
Electrifying the alphabet | 62
Gerard Unger [full text] | 40
Sense of place | 58

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Swiss radical | 64
Torn space | 59
SUMPTUOUS RUINS | 67
Hunger for the visual | 69
Interview with Ken Garland | 66
Wanted: self-images | 66
Off the rails | 66
One week in pictures | 73
Kathy Ryan | 73
An uncanny reality | 69
Strikethrough | 69
Culture in a cold climate | 25
It’s about time | 70
The last picture shows | 70
Flight of the imagination | 73
Not all black and white | 73
The look of Lolita | 43
The view from here | 73
Art and art direction | 73
Art and art direction - Lenthal | 73
Art and art direction - Gehlhaar | 73
Art and art direction | 73
Pictures for rent | 14
One man brand? | 76
Unkle’s erotic box | 76
Vaughan Oliver’s Minotaur | 76
Two wheels good | 77
Matthew Donaldson | 77
All my own work | 77
Lauren Greenfield | 77
Adventures in motion pictures [in full] | 77
Neil McIntosh | 77
Out of the darkroom | 77
Kerry William Purcell | 77
Every detail counts | 77
We are a camera | 12
Paper planet [IN FULL] | 78
Out of the darkroom and into the light | 80
Bare bones of the revolution | 81
The shape of a pocket | 81
Bruno Monguzzi | 1
Cute culture | 44
First Things First Manifesto 2000 | 33
Other spaces | 25
Do it yourself | 78
Strip science | 78
Pin point | 78
Icons for the people | 78
If the face fits | 11
Undergrowth | 78
Modernism by mail | 1
Branches and roots | 78
Head Trip | 78
Love of lexicons | 78
Taking care of business | 80
Tool-shop for a counterculture | 78
The producer as author | 15
Overtures and psychotic symphonies | 39
Life’s little detours | 78
Alex Steinweiss | 76
The Word on the street | 70
Raise the bar | 79
Modern method | 79
Food, type, art director and client | 79
Visions of Joanna | 62
In the thick of it | 79
8vo: type and structure | 37
Talking pictures | 11
Keepers of the flame | 80
Credits where due | 80
Out of hand | 80
10,000 one offs | 80
Beyond words | 80
Different strokes | 80
Andrzej Klimowski: Theatre of dreams | 14
Magic box: craft and the computer | 70
Tangible digital (intro) | 80
Dreams can come true | 80
Change through making | 80
Crashing and burning | 80
Lost in flatlands | 80
Character studies | 73
Typotranslation | 38
Case studies | 81
Richard Hollis | 59
Symbols and survival | 81
Form follows performance | 28
The chair man dances | 28
Trust in Modernism | 81
In the neighbourhood | 81
Artwork and play | 72
Every shop is a gallery | 76

Other Articles by Rick Poynor
Pierre Bernard | 3
Reg Mombassa (text in full) | 46
Stephen Banham (extract) | 46
Form follows purpose: Inkahoots (extract) | 46
Look inward: graphic design in Australia | 46
Dark tools of desire | 63
A designer and a one-man band | 45
Crash covers | 52
Penguin crime (text in full) | 53
The celebrated Mr B | 35
Design is advertising #2: Nomadic resistance | 30
First Things First Manifesto 2000 | 33
Design is advertising, #1: The whispering intruder | 29
23 Envelope: ambience and inner space | 37
Alan Fletcher | 2
Typotranslation | 38
Maps and dreams | 2
The World Made Visible | 62
Both ends burning | 11
Information sculpture | 13
Katherine McCoy | 16
Peter Saville [extract] | 17
Remove specifics and convert to ambiguities | 20
Rick Vermeulen | 21
Dan Fern | 22
This signifier is loaded | 22
Fellapages | 23
Knowing | 24
Other spaces | 25
Don't buy this | 27
Typographica | 31
The designer as architect | 32
Surface wreckage | 34
Malcolm, Peter . . . and Keith [EXTRACT] | 49
Looking for clues [in full] | 55
Documents of the marvellous | 65
Borderline | 71
Malcolm Garrett | 12
Jon Barnbrook, Virus | 15
One week in pictures | 73
Machine head | 75
Love of lexicons | 78
Robin Kinross | 80
Andrzej Klimowski: Theatre of dreams | 14
The shape of a pocket | 81
   
 

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