Winter 2018

Systematic play

Using intuition, research and process, the work of Armin Lindauer and Betina Müller revitalises connections between art, design and science

Graphic designers and educators Armin Lindauer and Betina Müller have a vision for 21st-century design. Passionate about the connections between art and science, they propose a ‘Copernican Revolution’ in the ways we think about creativity, advocating a central role for systematic play that combines rationality with invention. At the heart of their approach is admiration for the creativity that drives science forward, as well as a recognition that some kind of structure exists within even the most open-ended artistic practice. In other words, scientists are much more creative than they are often given credit for and artists intuitively use some kind of structure within their creative practice. There is more common ground between art and science, in terms of process, than is often acknowledged. Lindauer and Müller share an acute awareness of the expansive meeting point between structured and intuitive thought where scientific and artistic processes become integrated. They see huge potential for experimental design as a means of bridging the perceived gap between art and science, revitalising the fundamental connections between these too often falsely separated worlds.


Spreads from the book Experimental Design: Visual Methods and Systematic Play (Niggli Publishing, 2015) by Armin Lindauer and Betina Müller.


Kevin J. Hunt, university lecturer and writer, Nottingham

Read the full version in Eye no. 95 vol. 24, 2018


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues. You can see what Eye 95 looks like at Eye Before You Buy on Vimeo.

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