Summer 2017

Stuck in neutral

Mapping Graphic Design History in Switzerland

Edited by Robert Lzicar and Davide Fornari
Design by STVG, Jonas Mahrer and Robert Lzicar
Triest Verlag, €39

The scope of Mapping Graphic Design History in Switzerland is expansive. The editors have set out to create ‘not just another book that retells the success story of Swiss graphic design’. The book’s fourteen essays are divided into three sections – Education, Practice and Dissemination – ‘to reflect a putative “model career” for professional graphic designers’. The authors are academics, researchers and curators, between them representing all seven Swiss universities teaching art and design. Some of the essays are outstanding; and the range of reference to such familiar books as Richard Hollis’s Swiss Graphic Design (see Eye 60) and Robin Kinross’s Modern Typography (see Eye 7) means that the book offers, in effect, a lengthy reading list for anyone embarking on research of this kind. It is an important addition to existing histories of graphic design in and beyond Switzerland.


Spread from Mapping Graphic Design History in Switzerland.
Top: Spread shows Wolfgang Weingart, Barbara Junod and Katie Taylor selecting and classifying samples at the Weingart archive in Basel, 2010-2011, and the cover of Weingart: My Way to Typography (see Eye 37).


Sarah Snaith, design writer, visiting tutor, RCA, London

Read the full version in Eye no. 94 vol. 24, 2017


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 94 looks like at Eye before You Buy on Vimeo.

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